Blue Chip Cookies, Since 1983-Best Cookies in the Country!
“One of the Best Online Cookie Companies!”
Greetings from Blue Chip Cookies! My name is Donna Drury and I am the President and Chief Cookie Officer of the Blue Chip Cookie Company. I would like to share a little history on our company and also where we plan to go in the future. The Blue Chip Cookie history is full sweet memories and milestones.
“Best Cookies in the Country” has been the motto since 1983. I am told that right from the beginning it was obvious that Blue Chip Cookies was not going to be just another cookie store. The first store was opened by the Nader Family on San Francisco’s Fisherman’s Wharf in March 1983, over 34 years ago. The public immediately fell in love with the aroma and taste of these unique gourmet cookies, making it instantly one of the most memorable cookie tastes for fans.
Fun Fact: The logo was created by the original owners which was based on the stock market theme of Blue Chip stocks “best and highest value” stock. The entire theme for the early stores was based on the stock market theme, with ties being worn and the portfolio of cookies.
Within the first year Blue Chip Cookies were named: “Best Cookie in San Francisco and Bay Area ” by San Francisco Bay Guardian and Inc. Magazine said “Maybe the best cookie ever made.” The awards and reviews kept coming in waves:
“Best All Round Chocolate Chip Cookie in Cincinnati” Cincinnati Enquirer
“Best Cookies in Cincinnati” Cincinnati Magazine
“Best Cookies in the Bay Area” San Francisco Focus Magazine
“Best Cookies in San Diego” Taste Test—ABC Channel 10
“Best Cookies in Texas” Texas Monthly
Fun Fact: Clint Eastwood said, “Best cookie I have ever tasted!”
Blue Chip Cookies began its history of offering innovative new tastes, from the famous Chocolate Chip Cookie, to the unique Black & White Cookie, to being the first retail store to introduce the White Chocolate Macadamia Nut Cookie to the United States. It has not stopped in 34 years, each year we create new cookie flavors, with help from our great customers and Blue Chip Team members.
Fun Fact: Blue Chip Cookie’s signature cookie the “White Chocolate Macadamia” used white chocolate bars that were chopped up, and Guittard Chocolate in 1983 created a “white chocolate chip” just for Blue Chip Cookies. Later they expanded the offering to nationally. We still use Guittard in 2017! We feel only the best chocolate goes into the best cookie.
Blue Chip Cookies Licensing Program.
At one point there were over 40 stores nationally, we have been told, and mostly in malls. From the first store in San Francisco on Fisherman’s Wharf (Pier 39), soon to followed by stores in San Diego, Fresno, Los Angeles, then they popped up all over the country in Connecticut, Kansas, Kentucky, Georgia, Maryland, Missouri, New Jersey, Ohio, and Texas. If you remember a Blue Chip Cookies in your neighborhood let us know where it was, so we can put it on the map! Blue Chip Cookies quickly became known as the “Best Cookies” in any city we had a store and in the country and now considered one of the best online cookie companies. People leave us messages every week asking for us to come back to their city. We can do that through our licensing program.
In 2005, my husband Bob Heine and I purchased Blue Chip Cookie Company to continue the tradition of excellence. We are the 3rd owners, hard to believe now 12 years have gone by since making the leap into the wonderful world of cookies. Our focus since November 2005 is to continue the tradition of excellence by using only the finest ingredients, and we simply don’t compromise on the taste of our cookie. From the first day, five things impressed us:
1) The incredible cookie flavors (over 35)
2) Blue Chip Cookies’ reputation and brand recognition for being the best cookies.
3) The loyalty of the customers, from “sea to shining sea!”
4) The smile that comes to everyone’s face when they taste a Blue Chip Cookie for the first time.
5) Clint Eastwood said, “Best cookies I have ever tasted!
Change in Strategy
After four years of ownership it became clear that the growing business niche was not in franchising, but in licensing our cookie recipe/trademark, ecommerce and corporate gifts. With a name like Blue Chip Cookies we knew it was a natural with companies and businesses! With the Licensing, we knew the key was the cookie recipe and trademark, we wanted to focus on our strengths and give entrepreneurs, through licensing, more freedom to sell the best cookies in their market, with one thing required, bake and serve the secret recipe of Blue Chip Cookies with excellence.
The Blue Chip Cookie Company’s Core Philosophy!
Our Purpose: We are in the business of delivering happiness and smiles by baking the best gourmet cookies, delivering exceptional customer service and “Baking it Forward” to others!
Our Motto: Life is Sweet, Enjoy Every Morsel.
Our Belief: We make a difference one person at a time, one family at time, one business at a time, and one community at a time…by baking and serving the best gourmet cookies in the world. We aspire to become the “small giant” of the cookie and cookie cake industry and want everyone to know our promise is to maintain the excellence of our cookie for generations to come. We will continue to be one of the best online cookie companies in the USA and our focus is to be the top “go to” vendor for corporate cookie gift and marketing with cookies.
FUN FACT: December 4th each year sweet-toothed lovers of cookies celebrate a little-known but much-loved national holiday: National Cookie Day. This special day was founded in 1987 by the Blue Chip Cookie Company. The day exists for all of us to indulge and enjoy cookies, however, we Americans love our cookies everyday. Studies say cookies are consumed in 90% of households, which indicates each person in the U.S. probably consumes approximately 300-350 cookies each year. The word ‘cookie’ derives from the Dutch word ‘keokje,’ meaning little cake, Blue Chip Cookies is exactly that, a little cookie cake that you can celebrate with for any occasion!
So in closing, we hope you will become part of the Blue Chip Team either by being a online customer, a corporate customer or a licensee.
Have a Sweet Day!
President & Chief Cookie Officer
Thank you very much for the delicious cookies! Grudgingly, I had to share them with my staff (they saw the package before I did!!) Fantastic stuff, and fantastically kind of you, I think I set my alleged diet back another two months! But it was worth every crumb! Thank you again!
All my best,Neil Cavuto