Blue Chip Cookies Turns 41 in 2024
We are now in our 41st year as a company. The first Blue Chip Cookies Store opened its doors to the public in San Francisco on Fisherman’s Wharf. They featured 15 gourmet flavors, including the first-ever White Chocolate Macadamia and unique flavors like the Black & White. The favorite, of course, is the award-winning Chocolate Chip Cookie made with Guittard Semi-Sweet Chocolate back then and still to this day! Blue Chip features over 40 flavors throughout the year, including 25+ flavors daily online and a spotlighting “Cookie of the Month!”
Donna Drury, Owner, and Chief Cookie Officer commented, “When we purchased Blue Chip Cookies, there was one reason we decided to go for it! It was the best cookie we had ever tasted. Also, we loved the name! We know cookie companies come and go, and to make it to this 40-year milestone is amazing. When thousands of customers repeatedly tell us, ‘best cookie ever,’ you know you have something special. We have stayed true to every part of the recipe since we purchased the entire company in 2005, almost 19 years ago. Over ten cities have awarded Blue Chip with ‘All Around Best Cookie” over the past 41 years. On to the next decade and another generation of Blue Chippers; the best is yet to come!”
Blue Chip Cookies currently has two stores in the Cincinnati area (Milford, OH and Newport, KY), a store in Leawood, KS, and a new store about to open in Sherman, Texas, this summer. All store owners are certified licensees, requiring five days of training with the Blue Chip Cookies Team.
Bob Heine, Owner and Director of Business Development, shares, “We moved to a licensing model from a franchising model because store owners need more flexibility in the marketplace. We also want to be creative and offer the opportunity to serve Blue Chip Cookies in various venues, both big and small, at a lower cost of entry. There are endless possibilities, but each must demonstrate the same commitment to excellence. We aim to grow the Blue Chip Cookie Brand online and on the ground, but we will never stray from our recipe.”
The most significant growth for Blue Chip has been its corporate program and online store called www.bluechipcookiesdirect.com, where the cookies are shipped anywhere in the country to homes and businesses. One mortgage company shared recently, “Blue Chip Cookies is the sweet spot for our lead generation! Our closing rate has gone up 40% by using their cookies.”
Donna Drury commented recently, “Our business model is sampling- if you try them, you love them, and then you buy them. Our everyday customers love this 40-year-old, and watch out; we are now entering our prime! We always say we don’t have egos, but our cookies do!”
